The shopping path from entering

You can read more about and phrases in our articles here and here . meta tag. These tags are placed as code in the header of the page. They are used to describe a website and inform search engine robots about its content. They usually contain: key phrase, description, code type and version, creation date, author. Tracking code. It is a script snippet pasted into the website code to track and analyze user behavior. It is most commonly used in various marketing campaigns (mailers, advertising). But it's more than that.

In e-shops it is also used to check the so-called conversion funnel the store C Level Contact List to completing the order) and to observe, for example, at what point the customer stops shopping for various reasons (e.g. because the website is too complex, maybe there What discourages him is that he doesn't want to register, etc.). Then, based on these analyses, the seller can optimize his store accordingly.



Browser cache (so-called caching). This topic is probably the one most frequently encountered by customers (mainly new customers) of the stores we are responsible for. It’s about us introducing changes in our stores that customers don’t see. Why? Well, it works by saving files from a website locally on the user’s device (e.g. graphics, photos, template files) via browser caching.